Category: Search Engines
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Do you own the #1 SERP for your domain name?
Many, many computer users use “search” exclusively as their primary means of navigation. What I mean by this is that a user, let’s call her Pam, wants to go to a particular web site that she knows of and is familiar with. Pamela knows the domain of the site. But instead of typing, say, example.com…
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Can your site be tweaked?
Many of my clients already have an existing web site when they contact me. Often they’re unhappy with their site’s visual design, or its functionality, or its performance in the search engines. I hate — I really hate — telling a potential client that their site needs to be completely re-developed from the ground up…
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The Infamous Canonical URL Issue
Difficult as it may be to believe, but by January of 2007, Google is still unable to recognize when URLs that obviously lead to the same page are in fact the same page. So what’s a URL, and what’s the problem here?
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Top Ten Easiest Code Tweaks To Improve Your Site’s Search Engine Performance
A unique, custom title tag on every page in the site
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Boxing the Sandbox
Is there a sandbox or is there not? Is the question purely one of semantics? Let’s see what Googler Matt Cutts actually had to say:
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SEO Hacking for Fun and Profit
Timing is everything. I launched this blog on Jan. 11. On about the 15th, some crazy hacker started hitting SEO-related blogs, using a security vulnerability discovered in the WordPress blog software. Just my luck. The story of my life.
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Linkbait: What is it?
Web sites need inbound links to do well in search engines. One-way, unpaid-for links are clearly the types of links the search engines prefer. How does one go about getting such links?
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On-page SEO: What matters, what doesn’t
My quick rundown: Title tag: Yes, this one’s a biggie. All indications are that the title of the page matters a lot to Google and the other SEs. Every page on a web site should have well-written title that accurately summarizes the page’s main focus.
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META Description Tags
The keywords meta tag seems to get a lot of attention, but the description meta tag (meta content=”This is the description” name=”description” /) is one that actually matters. Not for search engine optimization in the sense of helping a page appear higher in the search results.
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META Keyword Tags and Search Engines
I develop web sites for a living. One of my priorities is building search-engine-friendly sites that follow best practices for making sure that sites are easily spiderable by the search engine bots, and that the key on-page elements are present and used appropriately.
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Web site development, SEO, and Hippocrates
What do web site development, search engine optimization and Hippocrates have in common? A line from the Hippocratic Oath comes to mind: First, do no harm. In a previous post, I touched on how the technological factors underlying a web site are important to the site’s search engine optimization. These factors aren’t important so much…
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Web Works
I was just browsing the referral keywords for my company’s site, TropicalWebWorks.com, and I discovered that TWW shows up in Google at the #4 spot for a search on web works. Out of 683 million results. Just wow. I don’t imagine that phrase will bring much (if any!) paying work my way, but still…..