Author: Sonja Ray
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Maximize Your Return in Your Pay-Per-Click Real Estate Advertising
A good many of my clients are Realtors, and a good many Realtors throw away money on ineffective pay-per-click advertising because they haven’t taken the time to educate themselves on the tremendous opportunity afforded by this type of advertising. Pay-per-click advertising (a la Google AdWords) offers a type of advertising that has never before been…
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Didjoo Vote?
I voted. Had to hold my nose on some of my choices, but I did it. This would have been a good year to have NOTA as a choice. Unbeknownst to me, my precinct moved since the last time I voted. I went to where I used to vote, but there was nothing there. Then…
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NetBiz sez: “Get onto the first page of Google….”
Just in the past few days I’ve responded to several e-mails from clients asking my advice regarding e-mails that they’ve received from NetBiz. Here’s my take on NetBiz: I’m not a fan of NetBiz. They’re not necessarily a scam, but they do seem to be at least somewhat misleading in how they represent themselves.
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The Web: The Rules Are Different Here
Tonight we’re enjoying our first fire of the season in our fireplace. It’s quite a cheery little blaze. The only thing is, since we live in south Florida, it’s really not cool enough yet for a fire. We had to open all the windows and turn on the ceiling fan to get the living room…
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Search vs. Direct Navigation
So I have a client I’m developing a website for. The client has been great to work with, and we’ve made good progress on the new site. But there was a problem: The client kept complaining that he couldn’t reach his site — he was getting “not found” error messages. He told me that he…
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A Face Lift in Cape Coral?
I received a well-written, but completely absurd, spam e-mail yesterday. It started out by saying: “I was looking at websites under the keyword face lift cape coral and came across your site tropicalwebworks.com. I see that you’re ranked #1 on page 18 in google. I am not sure if you are aware of why you’re…
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WordPress Upgrade
WordPress version 2.6 just came out. I installed it from scratch on a new blog. The installation went beautifully, and I liked the new Admin interface.
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Ebay and Linkbaiting
This month I, along with thousands of other eBay affiliates, have been busy little bees converting all of our eBay affiliate links to use the new eBay IDs and format, thanks to eBay’s announcement that they were leaving Commission Junction and taking their affiliate program in-house.
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Minor SEO Changes, Major SEO Effect on a Minor Site
It’s very satisfying to spend a great deal of time developing a new site from scratch for a client, taking pains to ensure that the site is search-engine friendly, and then to see that site do well in the search engines after launch. But it’s also surprisingly satisfying to spend a few hours optimizing a…
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Ethics and Web Design – The Professional Responsibility of the Web Designer
Apparently I’m part of a small minority of web developers who believe that the developer has a level of professional responsibility toward the client, regardless of whether the client knows, understands, or requests same.
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The News Online: Usability is Lacking
Daily newspapers have been fighting decreasing readership and falling subscriptions for at least a couple of decades now. More and more, newspapers are putting their content online. For that I salute them. But the web is now about 15 years old, and I wonder why so many newspapers still don’t manage to get some of…
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WordPress vs. Blogger
Sometimes, one of my clients wants or needs a blog. And the question always arises, should they use one of the free hosted blogging platforms, such as Typepad or Blogger or a hosted blog at WordPress.com, or should they download the WordPress software from WordPress.org and host it on their own site?